Minimalist illustration of chopsticks holding noodles above a bowl, with vertical Japanese text between the noodles. The text reads “風味豊か,” which means “rich in flavor.” The design is in dark green on a light background.

From London food stall to global restaurant brand

From his beginnings of operating a variety of food stalls in Camden market, Dong Hyun Kim's vision was pure and simple - to share his passion for fresh, authentic, handmade Japanese sushi & bento with 'sandwich-loving' diners in the UK. This passion started the Wasabi story, opening the first branch on London's Embankment in 2003.
+20 years later, Wasabi is still growing and improving. With a friendly staff and modern approach to dining, Wasabi aims to deliver a fast, flavorful and affordable dining experience.
Wasabi is currently comprised of more than 41 flourishing branches across the UK and 4 locations located in Manhattan, New York, USA.

With a global goal in mind, Wasabi has just opened its newest US location 400 Madsion Avenue, New York City Summer 2026.

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The ingredients that go into every dish

Inspired by authentic Japanese cuisine, Wasabi's menu features a variety traditional Japanese dishes and recipes, all made fresh daily in our open kitchen.

Each day at Wasabi, guests can watch our chefs create a diverse menu ranging from individually-wrapped sushi to flavorful hot bento dishes, side:
warming noodle soups, and satisfying salad.

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Wasabi Sushi & Bento New York USA sushi sets
Two smiling food service workers in maroon hats serve food from behind a counter, placing items into cups for customers. Both are wearing black uniforms and blue gloves. The setting appears to be a bright, modern cafeteria.

Excellent team work

We're a hardworking, efficient team - pure and simple. Our managers and chefs work alongside the kitchen and floor team members to create a positive and harmonious experience that consistently meets our excellent service standards.

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Wasabi & well-being

The health benefits of sushi are clear as it originates from Japan, where life expectancy is one of the highest in the word. So why exactly do Wasabi and well-being go hand in hand?

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A whole raw fish is placed on a white surface surrounded by carrots with tops, salt in a small bowl, ginger, garlic, red chilies in a bowl, and green edamame pods.